Final Updated Card Collection

My final updated cards are a much cleaner and simpler version of what I previously handed in, and I think that they are a lot more sophisticated, tidier and commercial than before.

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Dandelion and Bluebell

The dandelion and bluebell designs are a very similar layout to the previous ones, but the hand-cut element gives them more personality and character, even though the shapes and imagery are essentially the same.

 

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Oak and Horse Chestnut

Again, with the tree designs, the layout of them is very similar to the previous designs, but with a cleaner background that makes the eye focus on the design rather than the background.

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Hedgehog and Woodmouse

The animal designs have changed more, where I have done entirely new drawings, with the animals in different positions. Because I drew them in a few different positions and angles, it gave me the option to choose what looked best, rather than just going for the first thing that I draw. I am really pleased with these, as I think the designs are a vast improvement on the previous designs. The animals have more character, and seem more alive!

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Great Spotted Woodpecker and Chaffinch

I also think that the bird designs have improved, as I did multiple drawings again. The details have been simplified, but you can still tell what sort of bird they are. I really like the simplicity of the whole collection of new designs and the border that ties in with the illustration finishes each card off. Each card has a corresponding envelope with a mark making pattern on the outside, which matches the border design of the card, and this really brings the card collection together and finishes it off.

 

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Additional Sketchbook Work

In order to improve my card collection for Consultancy, I went back to drawing and cutting paper by hand, rather than laser cutting. By doing it by hand, it adds more personality to the imagery, as it is not so perfect, and it was less like putting a jigsaw together for me! I experimented with various drawing techniques, including continuous line, to get my drawing freely and feeling more relaxed. When I felt I had done enough drawing for each card subject, I moved onto cutting paper, creating multiple of each subject (i.e. lots of leaves and conkers etc.)

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I chose what I thought was the most successful cutting for each subject to go on my new and updated cards, and I think just going back to drawing and cutting by hand (and not using technology!) the imagery has a much lovelier feel to it, with a more personal feel.

Final Updated Mood Boards

Below are my final updates on my mood boards for the ‘Consultancy’ brief. I changed them again because the first edit was too far the opposite way – I had gone from too busy to too blank! I kept my boards to squares this time, as it gives them a clean, tidy feel; and keeping the backgrounds the same also gives all the boards a coherent feel too. I am pleased with them, as each one clearly shows what I intended for it to show – you can tell exactly the theme and customer etc. They give the feel of the collection while showing the style that the cards will feature, and I think they are a big improvement on all the previous versions of the boards!

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Theme
colour board
Colour
client board
Customer
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Competitor

Consultancy Surgery Tutorial

During my tutorial this morning, we discussed what I have already done to improve my consultancy project, and what I still need to do to further improve my grade.

There are still a few changes that I need to make to my mood boards, as I’ve managed to go too far the opposite way and not have enough on them, whereas they were too busy beforehand.

Everything else discussed was as I expected, as it was parts of the feedback that I have not yet started working on, but it was agreed that I need to set aside a big block of time, perhaps a weekend or two, to get everything done so that it’s out of the way and I can focus on the final module. I am going to do some more drawing, and then re-design my cards and envelopes, and then get them printed on a better quality card and paper, to bring the presentation aspect up even further.

Updated Mood Boards

In my formative feedback, it was mentioned that my all of my boards needed improving at varying levels. I added a background of faded mark making that I did myself throughout the module, which links all four together. Ordinarily, this wouldn’t happen because in the early stages of a project, I wouldn’t have this resource to use, but I thought as I did, why not?

In the theme board, I took quite a bit of imagery out, leaving bigger spaces, and only using what is essential to get my theme across, rather than filling the space with lots of images. I added more paper cut/collage pieces, to get across the technique that I used. I think this looks much better, cleaner, fresher and much more cohesive as a board.

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Theme Board

Similarly, I took images out of the colour board to pare it down and simplify it, only leaving in essential images. I also changed the colours to match those on the outside of the envelopes in my collection, as they represent the colours used across the collection much better than the originals (these matched the non-watered down paint). I also made the colour blocks all the same size, making it look neater. There is a creamy coloured block that is very difficult to see, but on the physical board, the colours will be 3D, making it much more obvious.

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Colour Board

Again, with the customer board, I took out quite a few images, making it simpler like the other boards while still getting across who my customer is and what they enjoy.

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Customer Board

I didn’t change much on my competitor board, just the background and one of the competitors. I swapped out Cath Kidston for Clover Robin, a paper cut/collage artist who sells cards and prints, who suits my market much better.

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Competitor Board

All in all, I think my boards are much improved, and they have become simpler but more telling of what they are about.

Reviewed Visual Presentation

After receiving feedback at the start of term on my work for the consultancy module, I decided to play around with the visual presentation of my collection, as this was one of the points picked out, that my presentation was very basic and not professional enough. I decided to improve this at the start of this term as the work was still up, making it easy to play around with.

 

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Original Presentation

 

I moved the mini board onto my board, to bring it in line with the rest of the collection, rather than it looking quite separate. Already, this made a big difference with the collection looking finished and more flowing. I will also change the mini board to make it tidier, bringing the envelopes in so they are not hanging over the edges. My mood boards remained in the same place, and are going to be improved, but I have not got around to changing them yet, hence the old mood boards still being up. I like the position of them, as the wall is the perfect width to fit the boards on!

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New Presentation
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New Presentation

I also added cellophane packaging to my visual presentation, and I was at first doubtful of this, as it meant that the insides of the envelopes weren’t visible, but I realised that it was ok as they are visible on my mini board. I think this makes the cards look a lot more professional, and the lack of pins on those on the board also adds to this. Using a plinth to vary the height of the cards also added some interest to the presentation, with the shine of the cellophane packaging giving it that professional finish.

I think this way of presenting my collection works a lot better, as it looks much more professional and clean. It’s much more cohesive, with everything in the sitting in the corner, rather than the mini board sticking out from the board on the left.